Are you looking to explore the latest trends and techniques in the digital marketing landscape of Japan to impact your business growth in a fast-changing competitive world?
With the ever-increasing reliance on technology and online platforms, digital marketing has become a powerful tool to reach and engage with your target audience. It allows you to leverage various channels, such as social media, search engine optimization, email marketing, and content creation, to promote your products or services effectively. Therefore, understanding the intricacies of digital marketing and devising a well-thought-out plan can significantly impact your business growth and help you stay ahead in today’s competitive market.
This talk is part of our 15-minute Lightning Talk series. Through these webinars, you will learn from industry experts as they share their insights and strategies on how to stay ahead in the ever-evolving world of digital marketing.
KKBC Lightning Talk series is a unique opportunity to explore the dynamic landscape of digital marketing in Japan and promises to be both insightful and enriching.
In this, you will learn:
In the world of digital marketing, the only constant is change. Are you ready to stay ahead of the curve and turbo-charge your digital marketing skills?
Low-volume keywords bring less traffic but stronger purchasing intent, lower competition and less risk of wasted budget. See how long-tail Japanese keywords with only 10 searches a month can still convert.
A direct translation of an English keyword often misses how Japanese buyers search. Learn how to find the terms they really use, with examples for "cloud technology adoption", and map them to the buyer journey.
Discovery, extraction and categorisation of keywords; search intent types; negative keyword lists for Japan; and how to estimate search volume from several tools. The talk closes with a case study of a real keyword research.
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